Pablo Picasso once said, “Computers are useless. They can only give you answers.”
True, but they can also help sell an exhibit. Case in point: The Martin Agency in Richmond, Virginia, put a small budget toward a campaign promoting the Virginia Museum of Fine Arts’s Picasso Exhibit “Picasso: Masterpieces from the Musée National Picasso, Paris,” which begins February 19. The campaign includes QR codes in print and out-of-home ads plus a dedicated Facebook Page. The QR codes access a website featuring 15 pieces of Picasso’s art, plus a link to buy tickets. Read more
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