Tuesday, February 01, 2011

Dynamite campaign is in #QR code | Marketing Magazine

Women’s fashion retailer Dynamite is putting customers at the heart of its spring 2011 campaign, launching a mobile technologies offensive in collaboration with Cossette.

The campaign relies on a QR codes in the brand’s store windows, seasonal brochures, on its Facebook page and in ads in the March issues of LouLou and Flare magazines.

Once the code is scanned, customers have access to an exclusive video of the spring 2011 collection. Through the same platform, customers have the chance to win prizes throughout the duration of the campaign. Read More

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