"Today's moms rely on smartphones more than ever for accessing all sorts of relevant, real-time information to make purchases," said Neil MacKenzie, director of marketing for Stanley Furniture.
To support the company's strategic direction, MacKenzie cited a recent report published by Millennial Media indicating savvy smartphone shopping among moms is undoubtedly a growing trend. According to the study, the smartphone ownership and mobile Internet usage among moms increased 60% from 2009 to 2010, and numbers are expected to continue to climb in 2011.
In addition, MacKenzie pointed out that according to Digital Pivot, a new media e-zine published by TalentZoo.com, an average of 28% of smartphone users have used their phone to scan a barcode. Read More
Tuesday, January 25, 2011
Posted by JOlmsted at 10:02 AM