Monday, January 17, 2011

Trade shows have marketing value with right angle | #QR Codes

QR codes have become an important tool: By now I'm sure you've seen them. QR codes are fast becoming the hot new marketing trend. These codes that look like scrambled bar codes, act very similarly to a URL. Users take a picture of the QR code with their smart phone, and with the help of a QR code application, can be brought to any online source created by the marketer.

This is a great tool to bring people at trade shows to your corporate site or to an information-gathering tool online. The trick is to make the ugly codes fit in with the booth design, and let attendees know how to utilize the application. As the QR code becomes more widely used, so too grows its potential.

Social media will drive booth traffic: Twitter, Facebook and LinkedIn are all social tools that can help drive traffic to your booth at upcoming shows. Creative techniques can easily be implemented to create that buzz needed to bring more foot traffic your way.

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