Friday, January 21, 2011

#QR codes bridge real life with cyberspace | Marketplace From American Public Media

And advertisers love them. QR designer Phil Warbasse explains why.

Phil Warbasse: What it really does is it turns a five-second pitch into potentially a five minute experience. It extends the time that you have to be in front of your audience.

Warbasse has worked with Chipotle restaurant to put QR codes in a menu, which takes users to a video with celebrities talking about healthy eating. And he's created one for Paula McMath (video). She's a singer who plays weekly on Santa Monica's 3rd Street Promenade. McMath has her QR codes printed on business cards. When you scan them, they take you to a website where you learn more about her music. Read More

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