#QR Codes: 2011 Grammy Awards Social Media Campaign: An Inside Look - Mashable

And that’s not all, folks, the Grammy crew has dreamed up a stage two for Music Is Life Is Music, which should be kicking off today/early next week. The app will now feature a QR code reader, which can be used to unlock exclusive Grammy content via codes on all print material and outdoor advertisements — all content will be specific to your location, as determined by SimpleGeo.

The content in question includes Grammy performances from the past, which is cool because the Academy very rarely releases full performances. Eight full performances will be available within the app, and the Academy was nice enough to let Mashable know about three of them:

- Ricky Martin – “La Copa De La Vida (Cup of Life)” from 1999. This is the performance that introduced Martin to American audiences and served as the catalyst for what would become the Latin-pop explosion of 1999.
- Radiohead – “15 Step” Radiohead at the Grammy Awards? In 2009 it happened and was spectacular.
- Mary J Blige – “No More Drama” Blige’s stirring performance at the 2002 Grammy Awards still gives us chills.

The app will also feature an augmented reality view, which, using the phone’s camera, allows users to see all the tags associated with a space when they enter said space — so, if you were to visit the old movie palace once more, you would be presented with all the other tags associated with the location. Read More