Monday, January 31, 2011

2D Barcode Labels

Lauren Hayes
Mon, Feb 15, 2010

Most recently, HarvestMark, the leader in fresh produce traceability has enabled 2D barcodes to trace produce through the supply chain to ensure food safety.

Just think about the possibilities of using 2D barcodes on your labels. With the recent introduction of virtual coupons available on cell phones, a consumer could use their phone to scan a product’s label, retrieve an instant coupon, and then take advantage of a discount when they check out. Maybe you are labeling a food product?

Consumers could scan the product’s 2D code to get recipes, wine pairings, suggestions, and more. The options are almost endless. This is really groundbreaking in terms of the amount of cross promotions and additional benefits you can provide. Read More

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