Digital Reporter - Tech Trends

Cashing in on YouTube | 6abc.com

2012-02-14T06:47:00.000-08:00

Regular people are making extra money or even making an entire living using YouTube.

YouTube gets 4-billion views a day and you can find eyeballs for just about any kind of video whether you are crocheting, cooking, teaching math or just being funny or cute. And the best part is that you can cash in on your videos.

Little Will Gregg became an instant YouTube sensation when his mother took cell phone video of him at the Phillies parade in 2008. 1.2-million people have watched it. Will's parents now use the video to build their son's college fund.

The Greggs get money from YouTube for allowing ads to run on the video. They also get money from outlets like MTV and the Game Show Network for rights to use the video and those can top out at $250 to $500 a pop!

Cashing in on YouTube 6abc.com

The Pourhouse: Craft Beer Taproom and Bottleshop

2012-02-12T08:57:00.001-08:00

Port Townsend Pourhouse owners Ned Herbert and Virginia Marston talk about opening their Craft Beer Taproom and Bottleshop, how they met and why they call the Victorian Seaport & Arts Community home. (Part 1)

On Tap Opening Day

Elysian Krokus Saffron Sour Wheat Ale.......Rate (*)
Emerald City Dottie's Lager.........................Rate (*)
Emerald City Betty Black Lager................ ..Rate
North Sound Hop Chops IPA......Rate (*)
Georgetown 9 Pound Porter.........Rate
Stone Smoked Porter...................Rate
Alaskan Oatmeal Stout................Rate
American Blonde.........................Rate
Schooner Exact Black IPA..........Rate
Elysian Idiot Sauvin IPA..............Rate (*)
Green Flash West Coast IPA......Rate
Silver City Ridgetop Red.............Rate
Chuckanut Pilsner.......................Rate
Ninkasi Tricerahops....................Rate (YouTube)
Hale's Pale Wacker.....................Rate
Pyramid Super Snow Cap...........Rate
Port Townsend Amber................Rate
Finn River Pear Cider
Finn River Black Current Cider

(*) - Talks about in Video Interview Part 3

Monday February 13

Elysian Saffron Sour Wheat...........Rate (*)
North Coast Blue Star Hefeweizen
Stone Smoked porter...................Rate
Silver City Ridgetop Red.............Rate
Chuckanut Pilsner.......................Rate
Ninkasi Tricerahops....................Rate (YouTube)
Hale's Pale Wacker.....................Rate
Two Beers evo IPA....................New
Pyramid Super Snow Cap...........Rate
Port Townsend Amber................Rate
Finn River black Current Cider

Create a QR Code. QR Codes. QR Code. QR Code Generator. Make a QR Code. QR Code Tracking. NFC Tags. Delivr makes creating and tracking short URLs, QR Codes, and NFC Tags simple. - Delivr

2012-02-09T10:51:00.000-08:00

Create a QR Code. QR Codes. QR Code. QR Code Generator. Make a QR Code. QR Code Tracking. NFC Tags. Delivr makes creating and tracking short URLs, QR Codes, and NFC Tags simple. - Delivr

Shazam Says Super Bowl Audio Tagging Was a Win | Evolver.fm

2012-02-07T13:19:00.000-08:00

During yesterday’s Super Bowl, the music-tagging app Shazam, which has been making inroads into television programming, helped approximately half of the game’s advertisers link their ads to exclusive songs by the Interscope artists who performed during the halftime show, car giveaways, and other additional content.

When we first heard about this plan, it started us thinking: Are audio tags the new QR codes – a new set of links from the offline world to the online world? The answer appears to be “so far, so good.”
Shazam sends word that its large-scale experiment in Super Bowl audio tagging led to “record engagement,” with football fans tagging content millions of times during the game, the half-time show, and advertisements (full list here).

“The Super Bowl was our first major live network television event where we enabled people to interact with all aspects of the game, including the ads and the spectacular halftime show,” said Shazam CEO Andrew Fisher. “Knowing the size of the Super Bowl audience, we had high expectations for how many people would be engaged during the event and with the numbers in the millions we were blown away.”

Shazam Says Super Bowl Audio Tagging Was a Win Evolver.fm

Why Lady Gaga Deploys a Sound Only Your Smartphone Can Hear | Underwire | Wired.com

2012-02-07T13:15:00.000-08:00

Audio tags are looking more and more like the new QR code — not only are they way less ugly than those jagged black-on-white squares, but you don’t need to take a picture of anything in order for them to work. (See also: Shazam and the Super Bowl.)

A startup called SonicNotify embeds inaudibly high-pitched audio signals within music or any other audio track. When a compatible app hears that signal, it triggers any available smartphone function to link you to websites, display text, bring up map locations, display a photo, let you vote on which song a performer plays next and so on.

SonicNotify was developed with help from Cantora Records + Labs, which made its name by funding (for $400, initially) and releasing the band MGMT‘s massively popular records. As part of its newly minted technology division, Cantora, which is also a record label and publishing company, is offering $25,000 to $100,000 to promising startups, among the first of which is SonicNotify.

Lady Gaga used its technology on her Monster Ball tour, and Coachella and other events are next in line. To interact via SonicNotify, fans can use any SonicNotify-enabled app. If you want to see it in action now, you can do so with the official Sonic Experiences app.

Why Lady Gaga Deploys a Sound Only Your Smartphone Can Hear Underwire Wired.com

General Mills plans Quick Response on cereal boxes, despite commentator's scepticism

2012-02-07T13:12:00.000-08:00

General Mills plans Quick Response on cereal boxes, despite commentator's scepticism

Total Produce launches free TOP Smartphone QR reader app

2012-02-07T13:07:00.000-08:00

Total Produce today announced the launch of its TOP QR Reader App for Smartphones. Available to download for free from both the App Store and Android Market, the TOP QR reader enables Smartphone users to scan and instantly download targeted content from QR codes on its fresh produce packaging, most notably Total Produce’s “Fruit Byte” consumer videos.

Development of the App says Vincent Dolan, European Marketing Manager with Total Produce represents a natural progression, complementing as it does the Smartpack QR-coded packaging range introduced in 2011, and Total Produce’s consumer website topfruit.com and associated topfruit facebook page.

“We resisted the temptation to launch an App that was effectively a miniature website optimised for Smartphone usage”, he says. “Instead, we wanted to offer the consumer a simple, practical tool to use over and over again, on a wide range of products, not only our own”.

Total Produce launches free TOP Smartphone QR reader app

Cracking the Code to Boost Business - US Business News - CNBC

2012-02-07T13:03:00.000-08:00

Jason White hit on the idea to use QR codes as a way to increase demand for his label business. After watching his wife scurry around a big-box clothing store scanning QR codes in an attempt to unlock the largest discount or win a prize, White wondered why they weren’t seeing them on clothing tags. Thus, Quality Woven Labels was born, which now weaves QR codes into clothing labels.

White says that clothing tags with QR codes prevent clothing designers from having to cram too much unsightly information onto their tags. Washing instructions can now be given remotely. Also, it makes clothing more social and interactive. Companies can offer information about the product via video, pictures, or text, and show product reviews while the consumer is still in the store or facilitate active sharing after the item is purchased.

By using QR codes, Jason was able to differentiate his products from the competition and find a way to increase demand. "With so many clothing designers going tagless, we used the QR code strategy to reinvent the woven label," he said.

Cracking the Code to Boost Business - US Business News - CNBC

Innovative Super Bowl 1st Caps a Record Go Daddy Performance - MarketWatch

2012-02-06T07:52:00.000-08:00

Go Daddy engaged smartphone users by putting a Quick Response (QR) Code on its Super Bowl commercial, "Cloud." Viewers scanned what looks like a barcode with their smartphones to see the Internet-Only version of "Cloud" and receive discounts for Go Daddy's cloud-based products and services. Initially, some criticized the move, saying the QR Code looked unusual on the screen, but the gamble paid off as more viewers than ever visited GoDaddyMobile.com.

"We decided it was worth the risk to play to all the people watching the game and using their smartphones simultaneously," said Go Daddy Executive Chairman and Founder Bob Parsons. "I'm thrilled we made the decision. Viewers scanned the code and as a result, Go Daddy set an all-time sales record for our mobile site."

Prior to the game, it was estimated smartphone users would check their devices ten times during the game. Go Daddy has used the technology in other television ads, but a QR code had never been used in a Super Bowl commercial by any advertiser. The QR Code technique debuted with the star who has been in more Super Bowl commercials (10) than any other celebrity ever, Danica Patrick.

Innovative Super Bowl 1st Caps a Record Go Daddy Performance - MarketWatch

Who you gonna call? | Packaging Digest

2012-02-01T04:11:00.000-08:00

So you've decided to add a QR code to your package to better communicate and/or interact with consumers. Now what? Where do you start? Here's a list of various technologies available to help you find and assess the best one for your project.

QR Code: "QR code" has become the generic term for all types of 2-D codes/tags. These open-source codes are preferred for their high-speed scan capability, ability to hold large amounts of information and relatively small footprint. QR codes can be read with an almost unlimited variety of readers, meaning no specific/proprietary reader is required for a specific QR code. Conversely, not all readers will read all QR codes. QR codes contain the entire message or content within the code. This alleviates the need for online access to decode it. (Source: www.qrcode.com)

Who you gonna call? | Packaging Digest

Vogue uses QR code to reveal Karlie Kloss film - mUmBRELLA

2012-02-01T03:54:00.000-08:00

Vogue Australia is the latest publisher to make use of QR codes – the cover story of the March edition, which features model Karlie Kloss, leads readers through to the Vogue website where they can watch a behind the scenes video of a shoot with Kloss.

Vogue uses QR code to reveal Karlie Kloss film - mUmBRELLA

New Free Guide to the QR Code

2012-02-01T03:50:00.000-08:00

DENSO ADC, the Americas sales arm of DENSO Wave Incorporated, inventor of the QR Code(R), announced publication of a new free guide, "QR Code Essentials."

"Since its introduction in 1994, the QR Code has come to play a major role in every industry where barcodes are employed," said John Doran, senior manager, Commercial and Industrial Systems, DENSO Sales California, Inc. "With such widespread popularity, customers are constantly contacting us to find out more about QR Codes and how to implement them."

The new 12-page guide answers this need by providing key facts and information about the QR Code and the technology associated with it. The guide is available as a free download from the DENSO ADC website (922 KB).

New Free Guide to the QR Code(R) - MarketWatch

5 Ways to Maximize Your QR Codes

2012-01-31T21:15:00.000-08:00

While QR codes aren’t specifically aimed at landing pages, as they can be used to push an almost limitless array of data to users’ phones or tablets (vCards, text, a web page, etc.), the most common application of a QR code is to bring a user to a customized landing page. With that in mind, let’s take a look at making the very best of the QR code experience, for both you and your end users.

Making the most of mobile
It should go without saying, but if your users are accessing your landing page via a QR code, said landing page absolutely must be optimized for the mobile experience. But what exactly does mobile optimized mean?

Your QR code targeted landing page should be scaled to render perfectly in user’s phones or tablets, regardless of horizontal or vertical orientation. In other words, if a user has to pinch and/or squeeze your page to view it properly, you’ve already lost them, and all your planning has crumbled beneath a poor design.

Target it
With the ease of generating QR codes, there’s simply no excuse for having a generic landing page. Besides, how do your segment your measurement if you’re not creating specific, targeted landing pages that compliment those specific, targeted QR codes you’re pushing out the door?

As viewers are still relatively new to the QR code experience, marketers and designers need now more than ever to meet and exceed expectations. Create targeted landing pages that invoke, if not copy, exactly the format to the physical ad that users will see. This not only provides context to the browser based experience, but gives you the opportunity to further enrich the experience through interactivity. If users have no common point of reference, they’re like to be confused, and click, bang…they’re gone.

One ping only
Borrowing cues from social media, your QR codes should ultimately be focused on bringing the entire experience back to a conversation. Ads are usually a one sided conversation, and QR codes give you the opportunity to further lead your new visitors to the entire point of your campaign – make it easy for them to find and act on it.

Whether it’s getting them to watch a video, fill in a form, or cash in on a coupon, be upfront and clear on your landing page. That’s not to say your landing page should be all about the action, but remember, you’re dealing with mobile visitors, who are most likely on the go. Don’t overly complicate your targeted landing page, and avoid the scroll if at all possible. Stay focused and relevant to the offer that was promised in the ad, as delivering on a promise is the fastest road to a conversion.

Catch ya later
Let’s be honest, the last time you scanned a QR code, did you follow through all the actions at that very moment? Me neither. To be honest, I sometimes end up scanning a bunch of different codes and then either saving them to Evernote or simply leaving the page open in the background. If I’ve done it, and you’ve done it, chances are there’s a plethora of other users doing the same thing.

If your call to action is a simple form fill in, you might catch a user right then and there, but if you’ve got something a bit more involved, watching a video, perhaps, don’t forget to include a couple of “catch ya later” options on your landing page. Still trying to avoid the scroll, is there any open screen real-estate for a simple “contact us” or “bookmark us” option? If so, it needs to be included in your landing page. If not, reposition some other assets, as you absolutely need to make it easy for viewers to find you again.

Zoom, zoom!
Tied to optimized for mobile above, remember who you end users are and make sure that your targeted landing page is as fast as it can possibly be. Test, test, and retest your pages before they see the light of day. Also keep sub-optimal internet connectivity in mind. Case in point: 3G connectivity while on the ground can deliver a decent experience, but when accessing your page on the subway, that experience can drastically change.

Remember, users who take the time to scan your QR code are probably in the middle of doing something else, and you’ve caught their interest enough to take the time to scan. Don’t make them wait for your message.

Bonus – Get creative!
Sure, QR codes are great for marketers, and we absolutely love the data they provide, but let’s be honest, initial adoption rates weren’t exactly stellar. Why? To be fair, there are a number of reasons, but my personal belief is that there are still a number of marketers that are in love with the data, but have yet to take the financial leap of faith of design and experience. Sure, it’s relatively easy to set up some targeted landing pages and reap the data rewards that they provide, but what’s in it for the end user?

Which would you rather enjoy? A rundown on this year’s new BMW 7 series via a fact sheet, or a few rapid fire shots of said 7 series ripping it up around the Nürburgring capped off with a quick virtual tour of the cars finer points, concluded with a “Schedule your personal tour today.” call to action? Hello Beemer!

QR codes are one to the fastest and easiest ways to convert an offline experience into an online one, and reap all the tracking and measurement benefits the online experience has to offer. Not to mention, a far more immersive (and impressive) experience for your end user. As long as you’re employing the simple tips above, delivering on the promise or action stated in the offline ad, and creating memorable, interactive experiences, you’re well on your way to maximizing your QR code experience.

5 Ways to Maximize Your QR Codes

Food giant spoons up a cereal box redo – USATODAY.com

2012-01-31T21:06:00.000-08:00

"There's never been a time like this," says Addicks, a 23-year veteran of the company. "Because of the digital technology that resides in people's hands … we can now deliver content that engages and enhances the experience. Before, we had to rely on a 30-second TV ad."

Addicks is trying to reinvent food packaging, especially cereal, by using digital technology. He's working on concepts that he hopes will be out by the summer and won't reveal much, citing General Mills' rivalry with other food companies, most notably Kellogg's.

General Mills has YouTube channels for Betty Crocker, Pillsbury and other brands. Roe wants the company to view itself as a publisher, not an advertiser. "We see them as a Food Network or Epicurious," she says. "They have … really strong content that they produce. They are really progressive in this space."

Food giant spoons up a cereal box redo – USATODAY.com

QR Code Super Bowl Ad

2012-01-31T21:01:00.000-08:00

The 46th Super Bowl on Sunday will have at least one QR Code commercial. Go Daddy has a 30 second ad featuring auto racing driver Danica Patrick and a new lineup of pop girl group Pussycat Dolls with an onscreen QR Code.The code currently resolves to a mobile page showing a video of the same ad (if you are using a mobile device). (Source: 2d-Code)

QR Code Super Bowl Ad

QR do's and dont's | Packaging Digest

2012-01-31T20:57:00.000-08:00

Click here to go back to the main article "2-D or not 2-D?"

Should you add a QR code to your package? They offer several benefits for marketers. Using this new medium to engage with consumers at the point of purchase/use or later at their leisure at home raises brand awareness and, hopefully, consumption of the product. But marketers should use QR codes on packs "not because they can, but because they have something relevant to share and have a clear objective," says David Luttenberger, vp, packaging strategist for the Global Packaging Advisory Service at Iconoculture, a consumer research and advisory firm.

In November 2011, the Mobile Marketing Assn. (MMA) published a white paper for free download called Mobile Barcodes: an Overview for Marketers. It explains how marketers can leverage mobile bar codes to give their customers access to information, multi-media content, promotional opportunities, retail store locations, discounts and coupons, samples and more.

QR do's and dont's | Packaging Digest

Advertisers to use QR codes during the Super Bowl - NewsChannel 9 WSYR

2012-01-30T21:04:00.000-08:00

We’re less than a week away from the Super Bowl and as some of you might know, not everyone is watching for the game. Many people will watch the game simply for the commercials.

But this year, don’t be surprised if you see a black and white box pop up on your TV screen; consider it an invitation and all you'll need to RSVP is your cell phone.

Advertisers to use QR codes during the Super Bowl - NewsChannel 9 WSYR

Beet.TV: iJustine Expands Role with SpikeTV

2012-01-30T20:50:00.000-08:00

LAS VEGAS Web star iJustine is slated to host live convention coverage at Comic-Con and E3 for Spike TV on the heels of the work she just did at CES for the network, she told Beet.TV during an interview at CES.

Beet.TV: iJustine Expands Role with SpikeTV

CVB brings codes to tourism

2012-01-27T21:00:00.000-08:00

DANVILLE — Information about the 19 Walldogs murals and Lindley Sign Post Forest will be right at smartphone users’ fingertips.

The Danville Area Convention and Visitors’ Bureau has initiated a new program using QR codes to inform visitors about area tourism.

QR codes, short for quick response codes, are checker-patterned squares, which may be seen on everything from in-store displays and for coupons at local retailers, to real estate signs, or on pages of a magazine.

A QR code is a type of matrix barcode — or two-dimensional code — consisting of black modules arranged in a square pattern on a white background.

Using Danville’s Walldog murals as the first phase of the program, QR code signs will be placed on the wall at each mural beginning next week.

CVB brings codes to tourism » Local News » The Commercial-News, Danville, IL

Video Find: Mercedes-Benz Wraps Next A-Class in QR Codes for Camo - WOT on Motor Trend

2012-01-27T11:20:00.000-08:00

Mercedes-Benz is already planning on appealing to technophiles with its third-generation A-Class by equipping it with numerous high-end gadgets. However, to help tease the car before it debut at the Geneva Motor Show in March, the three-pointed star is letting loose a number of prototypes wrapped in QR codes as camouflage.

Previewed in the video below is one of the QR-covered hatchbacks. Starting next month, the free A-Class QR-Trophy application will be available for iPhone and Android users; those who download the app are encouraged to seek out the cars and snap all of the different QR codes. Those that do can win a trip for two to the car’s reveal in Geneva in March.

Video Find: Mercedes-Benz Wraps Next A-Class in QR Codes for Camo - WOT on Motor Trend

Which Mags Were Biggest Users of QR Codes in 2011? | Adweek

2012-01-27T06:06:00.000-08:00

Mobile action codes are getting harder to miss in magazines. That trend is documented by Nellymoser, a mobile marketing firm that supports brands and publishers’ QR campaigns. The firm has a new report out that says that in all of 2011, nearly 4,500 codes appeared in ad and editorial pages in the top 100 titles.

Women’s magazines were the biggest users of QR codes in 2011. The biggest was InStyle at No. 1 with 141 codes. It was followed by ESPN The Magazine (136), People (136), Self (126) and Entertainment Weekly (123).

The occurrence of such quick-response codes (a broad term encompassing QR codes, Microsoft Tags, SnapTags and others) grew sharply over the year, mostly driven by ad pages. Put another way, 8 percent of magazine ad pages in December contained codes, up from 3.6 percent of magazine ad pages containing codes in January.

Among brands, nearly 40 percent of the codes came from the beauty, home and fashion industries, led by John Frieda (82), L’Oréal (79), Cuisinart (74), Garnier (72) and Revlon (67).

Which Mags Were Biggest Users of QR Codes in 2011? | Adweek

Fresh Produce Labeling in Japan

2012-01-26T10:33:00.000-08:00

This box of Kumquats is a nice example from Japan of fresh produce labeling with QR Codes. The QR Code resolves to a mobile site where the consumer can learn everything about the farm, the way the fruit was grown and even see a photo of the farmer and his wife. (January 2010)

Fresh Produce Labeling in Japan

Why Vancouver Restaurant Owners Are Putting QR Codes On Their Menus

2012-01-22T21:37:00.000-08:00

At Foodtree we’re always looking for creative ways to combine technology and food – and to use the power of the internet to promote a more transparent food system.

That’s why it makes us particularly excited to announce that we’ve teamed up with prominent Vancouver restaurants – like Bishop’s, Nicli Pizzeria, Refuel, Campagnolo Roma, Relish Gastropub and Rocky Mountain Flatbread Company – to offer instant access to food information via quick response (QR) codes on their menus.

Starting now, participating restaurants all over North America will be able to instantly communicate with their customers about where and how they source their ingredients and who grew the food – at no charge to them, or the user.

Restaurants are often proud of who they’re sourcing from, and this is a simple way to let their customers join them in celebrating the farms, wineries, breweries, and other artisans that put food on the best menus in town. Our Facebook and Twitter-integrated iPhone app makes it easy for diners to use pictures to quickly share their appreciation with all who were involved in producing the meal.

Here’s what you learn by scanning the QR code:

Where the restaurant sources their products
Where else to find the ingredients around town (and beyond!)
Where the farm/artisan is located
Farming practices and certifications
See pics of the raw ingredient, finished product, and maybe even the farm!

Why Vancouver Restaurant Owners Are Putting QR Codes On Their Menus

Video Expert Newsletter - What are QR Codes? And Why You Need To Know! - YouTube

2012-01-21T22:47:00.000-08:00

Video Expert Newsletter - What are QR Codes? And Why You Need To Know! - YouTube

Amazon.com: Canon XA10 Professional Camcorder with 64GB Internal Flash Memory and Full Manual Control: Camera & Photo

2012-01-21T00:53:00.000-08:00

The XA10 features the AVCHD codec. AVCHD (Advanced Video Coding High Definition) was announced in 2006 and is quickly becoming the standard for professional camcorders. AVCHD utilizes MPEG-4 AVC/H.264 compression technology similar to the technology used in Canon’s HD DSLRs.

In addition to professional grade camcorders, AVCHD is very popular in the consumer market and as a result most non-linear editing software, both professional and consumer, have full support for the codec; this makes for easy compatibility with the XA10 no matter what system the user chooses.

AVCHD is used for encoding Blu-ray discs, meaning the XA10 is ideal for capturing content for delivery in this format, as well as making conversion to web-based content in H.264 format easy.

Additionally, the XA10 records up to 24Mbps, the maximum bit rate of AVCHD, at 1920 x 1080 and 4:2:0 color space for sharp, vivid, and fully professional quality image capture.

Amazon.com: Canon XA10 Professional Camcorder with 64GB Internal Flash Memory and Full Manual Control

Esquire Uses Clinton to Lead Print Readers to Video - NYTimes.com

2012-01-19T21:47:00.000-08:00

Mr. Clinton, who graces the magazine’s print cover, will also greet readers who scan a quick response or QR code on the cover of the issue with a video message.

“Hi. I’m Bill Clinton,” he says. “Welcome to Esquire and to the edition on things we can all agree on. Our economy is in a tough spot right now. We just have to remember we are all in this together. And if we’re going to build a better future, we have to do it, together.”

Past issues of Esquire, owned by Hearst, have included iPad-only video greetings from cover subjects like Justin Timberlake. To allow non-iPad toting readers to get a taste of Mr. Clinton, Esquire editors used a QR code that can be scanned by any smartphone.

Esquire Uses Clinton to Lead Print Readers to Video - NYTimes.com

2012 CES: Interview with NewTek's Philip Nelson - YouTube

2012-01-19T10:13:00.000-08:00

Into Tomorrow broadcasts from the 2012 International CES. Dave Graveline interviews Philip Nelson from NewTek about the impact the TriCaster has had on streaming and broadcasters.

Learn more about the TriCaster (HD Portable Live Production): http://newtek.com/tricaster.html

2012 CES: Interview with NewTek's Philip Nelson - YouTube

Club Goers Get Stamped With A QR Code

2012-01-19T04:34:00.000-08:00

Turquoise Cottage a club in Delhi, India used QR Codes as admittance stamps which resolved to various destinations depending on the time of day it was scanned. Bar discounts and offers in the evening, available taxi services at the end of the night and hangover cures the following morning. The QR Code was stamped on the club goers forearm and from the video (below) it looks to have too many modules to stand any chance of being scanned reliably

2D Code Article

HUGE ANNOUNCEMENT!! : My Contiki Global Partnership - YouTuber Goes Traveling

2012-01-18T11:48:00.000-08:00

HUGE ANNOUNCEMENT!! : My Contiki Global Partnership - YouTube

Read more at my blog : http://www.heynadine.com/contiki-global-partnership-announcement
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Google Tests QR Code Log-In From iPhones, Android Smartphones

2012-01-18T06:42:00.000-08:00

Google (NASDAQ:GOOG) has wrapped up its hush-hush testing of a new authentication feature that lets users log into their Google accounts by scanning QR codes from Apple's (NASDAQ:AAPL) iPhone or handsets based on the Android operating system.

The feature allows users to log into their Google accounts from computers that aren't their own. Google set up this "Open Sesame" destination, https://accounts.google.com/sesame, from their computer to see a QR code for a special URL generated by Google.

Users could then fire up their QR reader app—such as the Google Goggles visual search application, QR Reader for iPhone or Barcode Scanner for Android—scan the QR code on their phone and type their Google account username and password.

This scan will prompt users to access their Gmail account or iGoogle homepage, launching either automatically on the desktop's browser, according to PCWorld, which discovered the test via Google+ user/programmer Walter Chang.

The process is similar to the two-step verification process Google introduced last February to let users sign into Google with their password and a short code from their smartphone or tablet.

Google Tests QR Code Log-In From iPhones, Android Smartphones

Most Innovative Use of QR Codes Yet

2012-01-18T06:34:00.000-08:00

Creative? Yes. Original? You bet. Will this campaign generate a great deal of media attention for the company, as well as QR Code (2D) technology? Most certainly. But there's another reason why I love this campaign so much. Research. From what I understand, the company conducted market research and discovered that when couples book their travel plans, they often do it while sitting side by side. So, instead of using a single or standalone QR Code in the campaign, the marketing/creative team decided to use two codes and have them dependent upon one another in order for the message/interactive experience/campaign to make sense. Brilliant.

But, should we be so impressed learning that research data was used to help create this campaign? No, not really, because this is marketing (i.e., research is done, findings are used, campaigns are developed and implemented, response rates measured, and the whole process starts over again). Marketers may see this as fundamental when it comes to traditional advertising, but there is no reason why this should not be the case with respect to 2D-based advertising. The same fundamentals remain.

Most Innovative Use of QR Codes Yet

28 Videos, a Lifetime of Memories: Wired’s CES Film Festival | Gadget Lab | Wired.com

2012-01-15T11:24:00.000-08:00

28 Videos, a Lifetime of Memories: Wired’s CES Film Festival | Gadget Lab | Wired.com

Orange juice fungicide crisis has an easy solution - Jan. 12, 2012

2012-01-15T09:11:00.000-08:00

QR codes, or mobile barcodes as they’re also called, are being used in all kinds of marketing campaigns, from promoting upcoming films to encouraging consumers to donate to worthy causes.

An article I read today on CNN offered up a very different – and really exciting – alternative for their use. The article suggested that QR codes could be used by the food industry to prevent contaminated food scares.

The article explains, “A relatively simple system of QR codes — those funny-looking, two-dimensional barcodes you see everywhere today — could instantaneously link a product sold on store shelves back to the farm where it was grown or raised with a snap of a smartphone camera. It would no longer take days or weeks to determine what food is safe and what isn’t. The system could even prevent the contaminated food from reaching store shelves in the first place.”

Orange juice fungicide crisis has an easy solution - Jan. 12, 2012

Amazon.com: VIZIO E420VT 42 Inch Class Edge Lit Razor LED LCD HDTV: Electronics

2012-01-13T11:51:00.000-08:00

April 2011
VIZIO's 42-inch E420VT features 1080p Full HD resolution and edge-lit Razor LED backlighting, for brilliant color and contrast in a razor-thin design. With a Dynamic Contrast Ratio of 200,000:1, SRS audio technologies for virtual surround sound and volume control, and four HDMI ports for your HD sources, it's more than ready for your entertainment. It's also a little nicer on the environment and your pocketbook, exceeding ENERGY STAR 4.2 guidelines and featuring built-in ambient light sensing technology, which automatically adjusts backlight levels to the brightness of its surroundings.

Razor LED backlighting allows for brilliant color and contrast, and an ultra-thin design.
Ultra-Thin LED Performance

Slim, Stunning HDTV
Sleek and stylish, the 42-inch E420VT proves Full HD doesn't have to carry a premium price tag. Razor LED backlighting gives it vivid color and contrast with brilliant clarity, and allows for an ultra-slim form factor of just 1.6 inches at its deepest point, for a great-looking HDTV that will suit any room.
As far as picture, you'll enjoy the unmatched detail of 1080p Full HD resolution, along with 450 nits brightness and a 100,000:1 Dynamic Contrast Ratio, for deeper blacks and brighter whites throughout all your programming.

Optimal Viewing in Any Light
Built-in ambient light sensing technology ensures you'll have a great picture in any lighting.

View slideshows of your favorite JPEG photos via the E420VT's USB port.

No matter your lighting arrangement, you'll always have the best picture possible thanks to built-in ambient light sensing technology. The E420VT automatically adjusts backlight levels based on its surroundings to optimize levels. The result is a balanced picture that will never appear washed out or too bright.

Superior Surround Sound
This HDTV also delivers advanced audio, thanks to SRS technologies. SRS TruVolume limits volume inconsistencies between programming, saving you from those incredibly loud commercials or smoothing out that action film so you don't wake the neighbors. SRS TruSurroundHD delivers an immersive surround sound experience marked by clearer dialogue, and more precise bass and high frequency signals.

Four HDMI Ports
Four HDMI ports accommodate your home theater setup, Blu-ray Player, gaming console, and satellite or cable TV, for a wealth of Full HD entertainment.

USB Photo Viewing
Enjoy viewing your JPG photos on the big screen with the E420VT's USB port. Here's your chance for a fullscreen slideshow of that family vacation.

Amazon.com: VIZIO E420VT 42 Inch Class Edge Lit Razor LED LCD HDTV: Electronics

Glamour scores 512,339 engagements with QR-enabled print ads | Econsultancy

2012-01-13T08:23:00.000-08:00

Following our discussion yesterday about the value of QR codes and acceptable levels of engagement, it seems that Condé Nast's Glamour magazine has found real success by placing them among its printed pages.

In fact, a trial within its 'social edition' from September produced 512,339 engagements among a circulation of 2m readers – just over 25%.

ClickZ reports that Glamour's editorial and marketing departments teamed up to create content that encouraged the download of a 'Friends & Fans mobile app.
A piece of editorial explained to readers that they could ‘like’ advertisers on Facebook via the QR code-enabled logos dotted around the magazine, highlighting that this would lead to exclusive discounts for their products.

Advertisers in turn collected 50,814 Facebook 'likes', a 4% response rate, which included fashion/beauty, retail, CPG, and tech brands. Among them were Gap, Lancome, Skinny Cow and HTC.
Glamour’s creative services director Jenny Bowman said that the magazine was getting so many questions about how [brands] could increase their likes on Facebook, and it wanted to do something "digital and cool".

There were elements on Twitter and ways to win prizes as well. In the end, we were able to attract 25 advertisers into that issue that wanted to build likes on Facebook."
The magazine now plans to run print ads in March allowing readers to purchase items with a scan of their smartphone.

Glamour scores 512,339 engagements with QR-enabled print ads Econsultancy

Technology News and Opinion on The Huffington Post

2012-01-12T10:38:00.000-08:00

CES 2012: Booth Babes Upset CES Women

Technology News and Opinion on The Huffington Post

Daily Giz Wiz 1052: The LiveU Live Streamer - YouTube

2012-01-11T20:50:00.000-08:00

Daily Giz Wiz 1052: The LiveU Live Streamer - YouTube

Cellular video transmission | Transmission backpacks | Wireless video transmission | LiveU

2012-01-11T20:40:00.000-08:00

LiveU is the pioneer of portable video-over-cellular solutions and the benchmark for reliable and high-quality uplink.

Our solutions use multiple cellular or other links simultaneously to provide a seamless broadband channel optimized for live, up to 1080 High Definition video transmission from the field.

We provide the most advanced technology and broadcasting equipment for leveraging wireless network infrastructure as a video delivery channel, supported by the only complete, all-inclusive turnkey service package.

The Company is based out of Paramus, NJ, USA, with representatives and distributors worldwide.

Cellular video transmission Transmission backpacks Wireless video transmission LiveU

QFC Weekly ad with QR Code

2012-01-11T19:34:00.000-08:00

The QR Code in the weekly QFC ad goes to a site with recipes with a list of ingredients that are on sale. Digital coupons can be "attacted" to customer ID numbers and discounts applied to the bill at the register.

Video Name Tag- Advertise with style!

2012-01-11T12:36:00.000-08:00

2gig

Video Name Tag- Advertise with style!

CES 2012: More options for watching CES this year

2012-01-10T12:49:00.000-08:00

Other CES coverage online:

-- G4 will broadcast Attack of the Show live at 7 p.m. ET Tuesday and Wednesday on TV and on G4TV.com/CES.

-- CNET's coverage today includes LL Cool J demonstrating Boomdizzle's Virtual Studio technology at 5 p.m. ET/2 p.m. PT and at 6 p.m. ET/3 PT a live broadcast of "The Next Big Thing" SuperSession featuring Google's Eric Schmidt, Sling Media co-founder Blake Krikorian, Samsung's Tim Baxter and Benchmark Capital's Bill Gurley.

-- Ustream has coverage daily, including The Best of CES winner announcements Wednesday at 1 p.m. ET/10 PT.

CES 2012: More options for watching CES this year

Spike Announces Exclusive Product Reveals and Interviews With Top Tech Executives and Celebrities For "CES All Access Live" - MarketWatch

2012-01-10T12:43:00.000-08:00

NEW YORK, Jan. 9, 2012 /PRNewswire via COMTEX/ -- Spike TV announced today its initial line-up of special product debuts and interviews for "CES All Access Live," the network's exclusive multi-platform coverage of 2012 International CES® airing this Tuesday, January 10 at 1 pm ET/10 am PT. The live event will be hosted by Geoff Keighley (Spike TV's "GTTV"), actress Eliza Dushku ("Dollhouse" and "Buffy the Vampire Slayer"), Justine Ezarik (aka iJustine), tech reporters Rich DeMuro (KTLA-TV), Sam Biddle and Joe Brown (Gizmodo) and writer, actress and tech enthusiast Jessie Cantrell.

Sponsors for "CES All Access Live" are Square Enix's Final Fantasy XIII-2 and Taco Bell. Dr. Pepper will also serve as the event's digital sponsor.

The 2012 International CES runs January 10-13 in Las Vegas. For more information about "CES All Access Live," visit www.allaccess.spike.com .

Spike TV is available in 99.8 million homes and is a division of Viacom Media Networks. A unit of Viacom /quotes/zigman/7563825/quotes/nls/viab VIAB +0.61% , Viacom Media Networks is one of the world's leading creators of programming and content across all media platforms. Spike TV's Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV's press site at http://www.spike.com/press . Follow us on Twitter@spiketvpr for the latest in breaking news updates, behind-the-scenes information and photos.

Spike Announces Exclusive Product Reveals and Interviews With Top Tech Executives and Celebrities

CES 2012: Sansung Press Conference - CNET Stream

2012-01-09T14:17:00.000-08:00

CES 2012

CES 2012 live events calendar | CES 2012 - CNET Blogs

2012-01-09T08:54:00.000-08:00

LAS VEGAS--Beginning bright and early Monday morning, it's going to be tech news insanity here at the Consumer Electronics Show. We've broken down all the main events and will add links to our ongoing coverage as we have them. Join us as we bring you live video streams, live blogs, photos, and critical news from nearly every press event at the show

Monday, January 9

8 a.m., PT: LG Electronics press conference, live stream and blog
8 a.m., PT: Huawei press conference
9 a.m., PT AT&T press conference, live and blog
9 a.m., PT Intel press conference, live stream and blog
10 a.m., PT Sharp press conference, live stream and blog
10 a.m., PT Netgear press conference, live stream
11 a.m., PT Audiovox press conference, live stream
12 p.m., PT Dish Network press conference, live stream and blog
12 p.m., PT Fujifilm press conference, live blog
1 p.m., PT The 404, live stream
2 p.m., PT Samsung press conference, live stream and blog
3 p.m., PT Nokia press conference, live blog
3 p.m., PT Panasonic press conference, live stream and blog
4 p.m., PT Nvidia press conference, live stream and blog
4:30 p.m., PT Lenovo press conference, live blog
5 p.m., PT Ford/NPR press conference, live stream and blog
5 p.m., PT Sony press conference, live stream and blog
6:30 p.m., PT Keynote: Steve Ballmer, Microsoft, live stream and blog Read more: http://www.cnet.com/8301-33363_1-57354865/ces-2012-live-events-calendar/#ixzz1iysFefd3

CES 2012 live events calendar CES 2012 - CNET Blogs

Motorized Shoes Let You Go for a Spin

2012-01-09T08:04:00.000-08:00

Watch Video

What are spnKiX?

spnKiX are battery powered, motorized skates that strap right on to your shoes. They are hand controlled by a wireless remote. All hardware and electronics are integrated into a frame made of fiber reinforced nylon. One motor and battery pack per foot.

How do spnKiX work?

A wireless remote controls both feet at once. The remote straps to your hand and you can vary the throttle with the continuously variable speed control. They come with removable training wheels so anyone can master them easily. After you get some training sessions in, take them off and glide like a pro!

Motorized Shoes Let You Go for a Spin

Mighty Bright to Showcase Powerful, Personal LED Lights at CES 2012

2012-01-09T07:46:00.000-08:00

Mighty Bright’s new lights revolutionize personal illumination by integrating energy-efficient LEDs into a wide selection of compact and portable lights. Uniquely designed for a variety of low-light environments, the new LED lights exemplify Mighty Bright’s commitment to provide personal lighting solutions that are innovative, functional, and versatile.

Mighty Bright to Showcase Powerful, Personal LED Lights at CES 2012

CES 2012: What's in our bags for the year's biggest gadget show - latimes.com

2012-01-08T17:51:00.000-08:00

The annual pilgrimage to Las Vegas for the Consumer Electronics Show has begun. Team LAT is getting into place, and our coverage has started.

I'm still en route.This year, instead of flying as I usually do, I'm road tripping it. In fact, I'm cruising along Interstate 15 as I type -- riding, not driving. And I'm traveling a little lighter than in years past. My bag is smaller, so are my computer and camera. But they're all more powerful.

The bag is as much a part of the story as what's in it. I'll be checking whether it's more than just a pretty purple package. I got this raspberry-colored Powerbag for Christmas. (My family knows I have power issues -- I mean with all of my devices.) So I plan to put it through its paces, charging its contents during CES.

Although I believe in redundancy, since technology can and does fail on you when you most need it, I'm carrying only one laptop this CES. That's mostly because I can file text, photos and video from my phone more easily than in years past if I need to. (I'm writing this on my iPhone on the ride into Las Vegas from Los Angeles.)

CES 2012: What's in our bags for the year's biggest gadget show - latimes.com

Will Robert Kyncl and YouTube Revolutionize Television? : The New Yorker

2012-01-08T10:18:00.000-08:00

“People went from broad to narrow,” he said, “and we think they will continue to go that way—spend more and more time in the niches—because now the distribution landscape allows for more narrowness.”

Will Robert Kyncl and YouTube Revolutionize Television? : The New Yorker

Will Robert Kyncl and YouTube Revolutionize Television? : The New Yorker

2012-01-08T09:58:00.000-08:00

Most of the new content, Kyncl said, would begin “rolling out” in the first half of 2012. “I think it’s fair to say we spread our bets wide, and we can watch how things develop and decide which areas we want to go deep in.”

A number of people I had spoken to about the channel initiative were having trouble defining what exactly it is. Is Kyncl building a Web-based Comcast or Time Warner? Some believe that to be the case, but Jim Louderback, the C.E.O. of Revision3, an Internet video network, told me, “I don’t think he’s building a cable-TV competitor. I think he’s building the flip side of the cable business—a bundle of premium content that viewers just can’t live without. I see them more focussed on creating and nurturing new original properties similar to HBO, Showtime, and Comedy Central.” Is YouTube attempting to seize the means of production from Hollywood? James McQuivey, an analyst with Forrester Research, thinks so. “They’re saying, Fine, you don’t want to sell us your content, you want to tie everything up in distribution deals—fine, we’re going to make our own deals. Not just U.S. deals but global-rights deals, because YouTube is the largest video platform on the globe, and we’re going to sign Madonna and Amy Poehler, and guess what, this train is leaving the station, get on it or not.”

Will Robert Kyncl and YouTube Revolutionize Television? : The New Yorker

CNET is the official streaming media partner for 2012 CES | From the Editors - CNET News

2012-01-07T06:28:00.000-08:00

But even before CES starts, almost every member of the CNET staff will pick up and relocate to Las Vegas to work 15-hour days living-blogging keynotes and press conferences and hunting down each and every tech announcement at the show. We'll be writing hundreds of posts, taking thousands of photos, and shooting video of just about every device we can get our hands on.

If you're at the show, join us at the CNET stage for product spotlights and podcasts like Buzz Out Loud and The 404 live and in-person. If you can't get a hotel room in Vegas, visit ces.cnet.com for all our content, including a live stream of our the official Best of CES Awards live from the CNET stage at 11 a.m. on Thursday, January 12. Either way, we can't wait to bring the best of CES to you.

CNET is the official streaming media partner for 2012 CES From the Editors - CNET News

'Chronicle' Plans Interactive QR Code Ad During Falcons-Giants Game - Speakeasy - WSJ

2012-01-07T06:20:00.000-08:00

To promote their coming science fiction film “Chronicle,” Twentieth Century Fox is booking airtime during the second quarter of the Falcons-Giants wild card game on Sunday to debut their QR code “billboard,” a five-second flash of a kind of matrix barcode that, when captured by mobile and internet devices, will link the user to some exclusive footage.

Twentieth Century Fox is owned by News Corp., who also owns The Wall Street Journal.

'Chronicle' Plans Interactive QR Code Ad During Falcons-Giants Game - Speakeasy - WSJ

CES 2012 Preview: The 5 Trends to Watch Most Closely | Gadget Lab | Wired.com

2012-01-06T07:07:00.000-08:00

Fitness gadgets will round out the connectedness theme. At CES this year, various Gadget Lab reporters will be wearing Fitbit step trackers to monitor how many miles they walk (check @gadgetlab for daily updates!), and we expect to see a new Fitbit lifestyle product that directly connects to these handheld widgets, providing even deeper levels of health information.

We’re also curious to see a wristband called Basis that marries pedometer functions to a heart rate monitor — with full reports back to your computer.

CES 2012 Preview: The 5 Trends to Watch Most Closely Gadget Lab Wired.com

Consumers Still Don’t Know What to Do with QR Codes

2012-01-05T16:08:00.000-08:00

So what are people expecting when they scan a QR code? Not much. 41% said “more information,” but 46% said they scanned simply because they were curious. Only 16% were looking for exclusive content and that’s a problem. Shouldn’t the information hidden behind a QR code be “exclusive?” QR codes are codes. That implies they hold the secret to a treasure. But why bother if what you access is available to anyone who visits the site online, code or not?

Here’s the most interesting stat from the study. 18% scanned a QR code in order to get a discount, coupon or gift. You can bet that number is low not because people don’t want deals but because brands aren’t using QR codes that way.

I don’t get it. A QR code is the perfect path to an online deal. If I’m going to go through the trouble to pull out my phone, line up the code and scan, then I want something for my efforts. Something tangible, like a B1G1 Free sandwich as my favorite fast food place

Consumers Still Don’t Know What to Do with QR Codes

$10 Off any dinner of $50 or more at Espana Wine & Tapas Bar | The Daily Scarsdale

2012-01-05T16:04:00.000-08:00

Scan this QR code with a QR code reader on your smartphone, then show the merchant the deal displayed on your phone.

$10 Off any dinner of $50 or more at Espana Wine & Tapas Bar | The Daily Scarsdale

How the Voice of Tech Leaked His Own Sex Chat

2012-01-05T10:35:00.000-08:00

Every month, Leo Laporte delivers technology advice to millions of people who download his podcasts and tune in to his syndicated radio show. He is, as one of his programs bills him, "The Tech Guy" whose digital savvy was recognized, near the dawn of the web, with an Emmy Award. But for all his expertise, Laporte still managed to clumsily broadcast an explicit Google chat with his lover, exposing the affair he's apparently been carrying on with his CEO.

We started hearing gossip about a romance between Laporte, whose website says he's married, and his hand-picked business chief Lisa Kentzell earlier this month.

How the Voice of Tech Leaked His Own Sex Chat

Canon 7D - DSLR 126 LED Video Photo Light - YouTube

2012-01-05T06:23:00.000-08:00

This 126 LED Video Light can adapt to different types of digital video camcorders and cameras. It can also work as Office table lamp, industrial lamp, power cut light, or even Barbecue at your garden, etc.

Features:
With 126-LED lights for optimum illumination and diffuser.
Helps to ensure your pictures's perfect settings.
Can be used in video taking, either for lights setup or supplement.
There are 3 filters included with this item, with Spotlight effect, Diffuse effect, and for reducing the color temperature to 3200K.
Rotate switch for on/off and brightness adjustment.
Adopts concentration LED lights, irradiation distance can reach more than 5m, suitable for long distance shooting. the light can also be adjusted from concentrating light to diffusing light which is suitable for short distance shooting.
One touch battery check with 4 level indicator: press the test button, 4-LED On means battery full, 1-LED On means battery low.
Designed with Standard hot shoe plug, so can be installed on the DV or DSLR, and DC with standard hot shoe.
Compatible batteries (not included):
Sony NP-Series Li-ion rechargeable battery (NP-FH70, NP-FM55H, NP-F550...)
Panasonic CGR-D16S rechargeable battery
6 * Alkaline/NiMH AA Battery
Compact design, high power, good durability, and low heat output.
High quality with long service life.

eBay Current Price: $39-$49

http://www.ebay.com/itm/126-LED-Photo-Video-light-Canon-1000D-550D-600D-60D-50D-/180706585147

CowboyStudio Photography Lighting | Studio Equipment | Studio Accessories

2012-01-05T06:06:00.000-08:00

This light array can act as a video light or studio reflector. More brightness, less heat!! It's the perfect partner for Video & DC Shooting. This light comes with a USB plug and adapter to be charged in a USB port or normal power outlets. Hotshoe mountable. $68.50

CowboyStudio Photography Lighting | Studio Equipment | Studio Accessories

Giant QR Codes Hit Chicago | NBC Chicago

2012-01-05T05:02:00.000-08:00

Now they're impossible to ignore. Chicago company ScanForDeals.com is placing gigantic QR codes in locations around Chicago. The first 600 square foot code popped up near the corner of Polk and Clark streets in the South Loop.

Giant QR Codes Hit Chicago NBC Chicago

OEMC QR Codes Prepare Chicago Residents for Emergencies

2012-01-05T04:59:00.000-08:00

The City of Chicago Office of Emergency Management and Communications launched a QR Code campaign that aims to inform residents about emergency situations and to help them prepare for these.

The OEMC QR codes will take scanners to the City of Chicago OEMC’s emergency preparedness options. Through the emergency information provided, city locals will know how they could prepare for emergencies and how they should appropriately respond to each one

OEMC QR Codes Prepare Chicago Residents for Emergencies

Bizarre QR code use | ZDNet

2012-01-05T04:55:00.000-08:00

Bizarre QR code use | ZDNet

QR codes on campus: why don't they work? | ZDNet

2012-01-05T04:49:00.000-08:00

Motivational factors
Many times I have scanned a QR code, it has been for no real benefit. If a student is going to take the time to draw out their mobile phone, unlock, open the software, then scan — there needs to be some kind of incentive involved.

QR codes should no longer be used across campus ‘just for the sake of using them’ and need to become content-specific, and give users a reason to want to implement them.

QR codes on campus: why don't they work? | ZDNet

Heineken Festival QR Code - YouTube

2012-01-04T22:30:00.000-08:00

a QR Code sticker that carried the users personal message and anyone attending the festival could make one in the specially constructed Heineken digital tent. It transpired that creating and scanning a U-Code was a great excuse for people to approach someone new and make friends at the festival

Heineken Festival QR Code - YouTube

New QR Code Magazine

2012-01-04T21:57:00.001-08:00

I have been talking with French entrepeneur Fabrice Le Peutrec about his new magazine QweekR. This free magazine is completely interactive, using QR Codes to link to online content of local interest in the Nantes and Loire Atlantique region (images below). Published bi-weekly (16 pages in A5 format) it is based on 90 QR codes that point to online content including articles, videos and blog posts.

The first issue was 15 December with a print run of 3,000 and was funded by local advertisers. I posted on a Japanese QR Coded magazine in 2008 ‘QR Code Only Magazine‘ but QweekR is in a different class altogether. I particularly liked one of the ideas in the first issue where half a QR Code was published in the magazine and the other half was on display in an unnamed restaurant.

The first person to resolve the code won a free meal at the restaurant! If successful Fabrice hopes to move into other major French cities and you can follow QweekR’s progress on Facebook.

New QR Code Magazine

New QR Code Magazine

2012-01-04T21:57:00.000-08:00

Top Five Audio/Video Gadgets I Use Every Day ~ LockerGnome

2012-01-04T21:54:00.000-08:00

I love having a reliable audio source to record from. The MobilePre from M-Audio has provided an excellent hardware interface for multiple audio sources for the past two years. I’ve used it and abused it daily, but it keeps providing crystal clear audio and proving to be the perfect interface to fit my needs. Two powered XLR/TS combo jacks in the front and two line inputs in the back make connecting just about anything you need directly to your computer a snap. I use it primarily to power my PERCEPTION 420 condenser microphone.

Top Five Audio/Video Gadgets I Use Every Day ~ LockerGnome

Mobile Commerce - Retailers stuff their stores with QR codes - Internet Retailer

2012-01-04T21:43:00.000-08:00

Five retailers placed the codes on product displays. Four put the codes inside fitting rooms, with three each placing the codes at their store entrances and at cash registers.

Nellymoser suggests the fitting room location enables retailers to take advantage of the relatively distraction-free space to promote the QR codes.

Mobile Commerce - Retailers stuff their stores with QR codes - Internet Retailer

5 Cool and Clever QR-Code Marketing Campaigns | BusinessNewsDaily.com

2012-01-04T21:37:00.000-08:00

. JC Penney: One of the most recent campaigns came from JC Penney. This holiday season, the clothing retailer gave consumers the option of sending personalized holiday greetings to loved ones. Once an item was purchased, users were able to scan the QR code, record up to 60 seconds of voice, and then attach the QR code to the gift, making the gift that much more special.

5. Phillips & Company: Taking QR code advertising to an all-new level, Phillips & Co. created Blue Marble, which offered advertising space to those flying above. By painting a QR code on the top of roofs, the company hoped to invade Google Maps with their "scannable" codes for mobile users.

6. Victoria's Secret: Earlier this year, Victoria's Secret took to the mobile advertising world and incorporated QR Codes into their undeniably clever "Sexier than Skin" campaign. The concept was simple: Huge billboards were installed with nearly nude models. QR Codes were then placed over the most "revealing" areas, enticing users to scan the codes to reveal the secret – the secret being their line of women's undergarments.

5 Cool and Clever QR-Code Marketing Campaigns | BusinessNewsDaily.com

Report: Consumers curious about QR Codes - Mobile Marketing - BizReport

2012-01-04T21:10:00.000-08:00

Love them or loathe them QR Codes are being noticed and, according to new research from Chadwick Martin Bailey, curious consumers are increasingly bothering to interact with them. The challenge to marketers is to provide a compelling reason to do so.
by Helen Leggatt

According to Chadwick Martin Bailey's recent Consumer Pulse Study, QR Codes are being noticed by consumers in the U.S. Their survey of over 1,200 consumers found that while the term "QR Code" isn't familiar to most (79%) nearly all knew one when they saw one (81%) and 1 in 5 knew what to do.

Retailers who are yet to be convinced that the barcodes aren't just a fad might want to take note that half of those who spotted one interacted with it. Furthermore, while 57% did nothing after scanning 21% shared the information and 18% went on to make a purchase afterwards.

Despite studies that have suggested consumers are confused by the whole idea of scanning a QR Code, Chadwick Martin Bailey's research found that most (70%) respondents found scanning to be an easy process. In fact, finding an app to allow scanning was more difficult for some.

With that hurdle overcome the key, says Jeff McKenna, senior consultant at Boston-based research firm, is to provide consumers with a compelling reason to scan. Consumers cited curiosity and information-gathering as the two main reasons they interact with the codes while 43% would be interested in scanning if promised discounts and offers.

"We found smartphone owners and non-smartphone owners alike are curious about QR codes for information and for discounts, free gifts and exclusive deals, and they find the process of scanning to be really easy," said Kristen Garvey, VP of Marketing at Chadwick Martin Bailey. "But as more and more consumers get smartphones and the ability to scan, marketers must go beyond the novelty of the application if they expect customers to scan again and make it a regular part of the purchase process."

Newspapers and magazines are where most QR Codes are being found and scanned (35%) followed by on packages (18%)...

Report: Consumers curious about QR Codes - Mobile Marketing - BizReport

The Future of Fortune Cookies — Edible QR Codes? | Foodbeast

2011-12-30T06:33:00.000-08:00

Have you ever had a fortune cookie that babbled weird Chinese proverbs and made no sense whatsoever? Something along the lines of “A closed mouth gathers no feet.” Whaaat???

Well now thanks to Juchem Gruppe, a German food trade company and DFKI, the German Research for Artificial Intelligence, you can make your own modern day versions. The Qkie cookie mix makes 20 Qkies with QR codes pre-printed on edible paper.

You can send your friends any videos, photos, or websites. The options are up to you and your imagination. They also make really awesome invitations, or even business cards! (6.90 euros @ qkies.de)

The Future of Fortune Cookies — Edible QR Codes? Foodbeast

Taco Bell promotion feeds into college football's BCS games | QSRweb.com

2011-12-27T17:19:00.000-08:00

Taco Bell, an official Bowl Championship Series (BCS) sponsor, has launched a Taco 12 Pack just in time for college football's biggest games.

For a suggested price of $10, this limited time BCS box includes a dozen of Taco Bell's crunchy tacos, and also features a unique QR code that gives fans exclusive ESPN video content and game analysis.

Available through the QR code, ESPN college football analyst Mark May breaks down each BCS bowl game (Rose Bowl Game presented by Vizio, Tostitos Fiesta Bowl, Allstate Sugar Bowl, Discover Orange Bowl, Allstate BCS National Championship Game), as well as past BCS bowl game highlights and current season highlights.

Taco Bell's Taco 12 Pack will be featured in advertising on ESPN in the weeks before the BCS Championship Game, and during the matchup itself – including a mini-mercial with May. The meal will be promoted in an integrated campaign that includes TV, radio advertising, in-store promotions, website and social media activity as well as public relations.

Taco Bell promotion feeds into college football's BCS games | QSRweb.com

Quick Response, QR, codes explained | 7online.com

2011-12-27T06:34:00.000-08:00

There you are, rat racing to work, when you spy the gift on your holiday list with a curious black and white square beside it.

"With all of the folks walking by, we just thought it was a great opportunity for us," said Tom Shea, of Office Depot.

Quick Response, QR, codes explained | 7online.com

Jenna Marbles Interview: The Partners Project Episode 41 - YouTube

2011-12-26T08:11:00.000-08:00

Jenna Marbles Interview: The Partners Project Episode 41 - YouTube

Using Twitter on Behalf of Your Employer? You Better Watch Out!

2011-12-26T07:45:00.000-08:00

The New York Times tells us about Noah Kravitz formerly of Phonedog.com

The question is: Can a company cash in on, and claim ownership of, an employee’s social media account, and if so, what does that mean for workers who are increasingly posting to Twitter, Facebook and Google Plus during work hours?

A lawsuit filed in July could provide some answers.

In October 2010, Noah Kravitz, a writer who lives in Oakland, Calif., quit his job at a popular mobile phone site, Phonedog.com, after nearly four years. The site has two parts — an e-commerce wing, which sells phones, and a blog.

While at the company, Mr. Kravitz, 38, began writing on Twitter under the name Phonedog_Noah, and over time, had amassed 17,000 followers. When he left, he said, PhoneDog told him he could keep his Twitter account in exchange for posting occasionally.

The company asked him to “tweet on their behalf from time to time and I said sure, as we were parting on good terms,” Mr. Kravitz said by telephone.

Seems innocent and friendly enough (although I don’t get the request and the acceptance of the request to continue to post occasionally for the company, do you? The gist is that the employee had amassed a significant following using his name and his employer’s name but it seems as if the lines had been blurred as well since Mr. Kravitz felt that his following was indeed his and initially, at least, his former employer was fine with that. Then …

Using Twitter on Behalf of Your Employer? You Better Watch Out!

Calif. teen becomes youngest to climb 7 summits - Sports- NBC Sports

2011-12-24T21:29:00.000-08:00

Jordan Romero, 15, called his mother Leigh Ann Drake on Saturday to confirm that he'd achieved his goal of reaching the top of Mt. Vinson Massif in Antarctica.

The Big Bear, Calif.-native beat the record previously held by British climber George Atkinson, who completed the ascents at age 16 in May.

Romero's team began the climb Wednesday. Romero's Facebook page, "Find Your Everest," marked reaching the summit, but the climb is hardly over.

"It's in the books. The kid and team summit with all fingers and toes. Descent still to come then we celebrate," a post to the Facebook page read.

Romero completes the climbs with his father and stepmother.

"It's my dream we are following to the highest points on every continent," Jordan says on his blog. "I know it's a big goal and lucky for me my family is supporting me every step of the way."

At age 10, Romero climbed Mt. Kilimanjaro in Africa, and at age 13 he climbed the world's highest mountain, at 29,035 feet, Mt. Everest in Asia.

Drake declined further comment, saying the family is not seeking attention for the boy's achievement.

Calif. teen becomes youngest to climb 7 summits - Sports- NBC Sports

Charities give Christmas gift of water – USATODAY.com

2011-12-23T13:58:00.000-08:00

Clean, accessible water for the world's poor is one of the hottest causes of the season.

December donors who open their hearts and wallets will send millions of dollars flowing to villages and urban slums in Africa, South Asia and Central America.

And, drop by drop, lives are changed. Countless children are spared killer waterborne diseases. Countless women are spared backbreaking hours fetching water in 40-pound, 5-gallon plastic jugs.

There are dozens of water-focused charities touted on websites, in Christmas-themed catalogs and at social events such as a sold-out, celebrity-packed Manhattan charity ball last week.

STORY: Donations back up after recession decline
COLUMN: Giving with social entrepreneurship
They've honed the message — water is critical to health and social and economic development for nearly 900 million people — in a way that it can compete for urgent attention with hunger, malaria, HIV/AIDS and refugee aid.

Charities give Christmas gift of water – USATODAY.com

Consumer Electronics Show: 10 Things You'll See in 2012

2011-12-22T23:01:00.000-08:00

The Consumer Electronics Show (CES) has historically been a place for some of the industry’s biggest names to showcase some of the ideas they’ve been working on in the prior year. Microsoft typically kicks off the show with a host of major announcements, and is followed by countless companies that try to fight for all the attention they might not get during the year.

But 2012’s CES is going to be a bit different. According to Microsoft, this will be its last time at the show, and there is a good chance that it will try to go out with a bang. Plus, with advancements in tablets, smartphones and even televisions expected to be shown off, it appears this year’s show is going to be as exciting for consumers and industry observers as those in the years past.

Read on to find out about some of the things companies are expected to show off at this year’s CES--and some of the events that could impact consumer buying behavior in the next year.

Consumer Electronics Show: 10 Things You'll See in 2012 - Mobile and Wireless - News & Reviews - eWeek.com

New York apple group promotes fruit through videos, QR codes - News

2011-12-22T18:06:00.000-08:00

The Fishers-based association’s point-of-sale material includes QR codes that allow shoppers to use smartphones to view youtube.com videos that show how the state’s apples are grown, packed and distributed.

The six video segments show viewers how the blossoms pollinate and follows the growth and packing of the apple through the packinghouse and to the grocery store shelves.

“We’re trying to delight that sophisticated shopper not only with our fruit, but also with up-to-the-minute information technology,” Jim Allen, the association’s president, said in a news release.

“Smart consumers make smart choices when they have the right information. These same consumers want information quickly.”

New York apple group promotes fruit through videos, QR codes - News

The Do’s, Don’ts, and I Can’t Believe They Did That’s of QR Codes | Business 2 Community

2011-12-22T17:30:00.000-08:00

Maybe it’s just me, but putting QR codes on rooftops could be the silliest idea ever.

Apparently, the point is to get free advertising through Google Maps. In other words, if someone is viewing your building on Google Maps using the Earth View, they’ll see your QR code and scan it.

The logic behind it is that Google Earth has been downloaded 1 billion times, so there’s a huge audience. What’s even funnier about this idea: It takes a year for your QR code to show up on Google Earth. So stay patient.

Other really silly uses of QR codes that give what could be a useful content marketing tool a bad rap:

- What incentive is there for me to scan the QR code? None. I did for the heck of it, and it sent me to a mobile version of the website. But there was no promotion or special offer/incentive for my effort, beyond the normal promotion on the website.

- What do all of these bad uses of QR codes have in common? They all do not consider where people will be scanning the code, and, worst of all, they do not provide value for the effort.

Give people value.

Content marketing is all about giving people content that will benefit them in some way. So don’t ask people to scan your code, only to have them end up on your website. Where people end up not only should be optimized for mobile, it should also provide value.

The Do’s, Don’ts, and I Can’t Believe They Did That’s of QR Codes Business 2 Community

Microsoft's CES exodus: Non-event or major moment? | Challengers - CNET News

2011-12-22T10:05:00.000-08:00

Now that Microsoft has declared that 2012 will be the last year that it has a booth at the Consumer Electronics Show and gives the conference's first keynote address, there are two possible scenarios that could play out.

Here's the boring one: Nothing much happens. In 2013, some other large tech company happily snaps up the prime show-floor acreage that Microsoft has freed up. Someone other than Steve Ballmer does a big keynote the night before the show opens. CES, in other words, just keeps on being CES.

Here's the more eye-opening possibility: Microsoft starts a trend. The fact that it's decided that it can live without a CES presence gives other big tech companies permission to consider the same move. Some of them pull out of the show. Others follow. We're left with a CES that's far tinier than today's Vegas blockbuster.

Maybe, in a few years, we'd be left with no CES at all.

Microsoft's CES exodus: Non-event or major moment? | Challengers - CNET News

Flip UltraHD Video Camera Black 8 GB 2 Hours 3rd Generation NEWEST MODEL review - YouTube

2011-12-22T09:17:00.000-08:00

Flip UltraHD (2 Hour) Overview

Shoot up to two hours of best-ever HD video—now with image stabilization for incredibly clear and steady video
Press the big red button to start capturing vibrant HD video (720p / 60fps) on the super-simple user interface
Comes with 8 GB of built-in memory, letting you capture 2 hours of HD video; no additional memory cards required
Capture video on the go anywhere now featuring an even-slimmer design
Power up with the included Flip Video Rechargeable Battery Pack (recharges when connected to USB); 3 lithium AAA batteries may be used as a back-up power source
Connect the built-in USB arm to your PC or Mac® to launch pre-loaded FlipShare software
Use FlipShare software to organize and edit your videos, capture photos, send video greeting cards and create custom movies
Share videos privately using FlipShare's attachment-free email or by creating Flip Channels; post publicly with direct video shares to Facebook, Twitter and YouTube
Watch your videos on your HDTV by connecting your UltraHD to your HDTV with the Flip Video HDMI Micro Cable (type D) [sold separately--coming soon]
Extend the capability of your UltraHD with Designed for Flip products, a new expanded accessory line from Flip Video and partner companies
Record high-quality H.264 HD videos that are compatible with most video-playing applications, including Windows Media Player, QuickTime Player, and iTunes
Video: 16:9 widescreen, HD 720p (1280 x 720) at 60 frames per seconds (fps) progressive scan; recorded as MP4 files
Included in package: Flip UltraHD video camera, rechargeable battery pack, wrist strap, soft protective case, user guide (Downloads)

Flip UltraHD Highlights
The World's Simplest HD Camcorder
The all-new Flip UltraHD video camera combines Flip Video's signature shoot-and-share simplicity with the power of incredible HD video. UltraHD could not be easier to use: just power on, press record, and you'll be capturing best-ever HD video. And with 8 GB of built-in memory, 2 hours of record time and an included rechargeable battery pack, you'll never miss another minute of video again. Plus the included HDMI output makes it simple to enjoy your videos on your HDTV.

Best-Ever HD Video
The new UltraHD features built-in image stabilization and incredible 720p resolution, now with double the frame rate (60 frames per second), for remarkably clear and steady HD video—no complicated settings required. UltraHD thrives in all types of lighting environments, meaning your video will look stunning no matter the condition. Premium AAC audio makes your video sound simply amazing, too.

Flip UltraHD Video Camera Black 8 GB 2 Hours 3rd Generation NEWEST MODEL review - YouTube

Chrome extension reads QR codes right from your browser - AGBeat

2011-12-22T09:12:00.000-08:00

Google Chrome extension, QReader can read a QR code right from your browser without having to pull out your phone which is good news for marketers who are using QR codes on print and digital marketing destinations.

Simply install the extension and when you right click on a QR code and select “read QR code from image,” a text windo will pop up telling you whether the code contains more than just a URL link and will determine (on a minimal level) whether it is safe to visit the link or not.

If the link is simply to a URL, the extension will open the link in a whole new browser window.

Chrome extension reads QR codes right from your browser - AGBeat

BiteMe Launches its Reengineered Cookbook with QR Codes

2011-12-16T14:19:00.000-08:00

Big brands like Kellogg’s and Pacific Natural Foods have relied on them to influence customers to learn and buy more. This week, bestselling authors Julie Albert and Lisa Gnat, also known as the “Seinfeldian home cooks” took a deliberately different approach with their latest cookbook called Bite Me.

Here are the links to a few of the videos that the QR codes trigger.

Making Chinese Beef & Bok Choy Pot Stickers
Duking it Out Over Poached Eggs
A Speedy Soufflé
A Zip-a-Dee-Doo-Dah Corn Zipper
Stir, Stir, Stir

BiteMe Launches its Reengineered Cookbook with QR Codes

Give gifts and gift ideas with charming QR code laden Christmas wrapping paper

2011-12-15T17:31:00.000-08:00

QR codes have been popping up everywhere recently, and although some might be sick of looking at the mish-mash of pixels, UK-based studio The Chase is hoping its creative use of QR codes will warm your holiday heart.

The Chase has taken QR codes and turned them into some wonderful works of digital art. The QR codes feature on the studio’s Christmas wrapping paper and to top it off – when scanned the QR codes suggest gift ideas to would be gift givers.

Give gifts and gift ideas with charming QR code laden Christmas wrapping paper

The FINANCIAL - Toyota Taps into QR Codes and Augmented Reality

2011-12-15T13:38:00.000-08:00

The FINANCIAL -- In May 2011, Toyota launched a campaign for the 2012 Corolla targeting an Asian-American audience.

The campaign was based around a computer-generated pop star called Hatsune Miku. Working with interTrend, Toyota’s Asian-American agency, Toyota developed a campaign that would feature the new Corolla and also introduce the Japanese virtual icon to the US market. In addition to sponsoring a US Hatsune Miku concert, Toyota created a mobile program complete with 2-D barcode and augmented reality technology that drove traffic to the car company’s website and social media properties.

The FINANCIAL - Toyota Taps into QR Codes and Augmented Reality

NZ's National Aquarium gives visitors digital tours| PC World Magazine New Zealand

2011-12-15T13:35:00.000-08:00

New Zealand's National Aquarium in Napier has announced its new free digital tours being launched today. The tours make use of new technologies, including QR codes and smart devices.

Upon arriving at the National Aquarium, visitors can scan a QR code on their smartphone or tablet and they will then be able to connect to the aquarium's Wi-Fi and go on a digital tour of the facility.

“If you have an iPhone and your Wi-Fi is turned on, on arrival you’ll get a ‘welcome to the Aquarium’ message with ‘check out our free digital tours?’ Then just click on either video or audio tours and away you go," said the National Aquarium's manager, Rob Yarrall.“Visitors get to be their own virtual tour guides. They will be given a unique look into the lives of the animals through 90-second videos, watched through free Wi-Fi on hand-held devices. The videos will show footage of feeding or other habitual behaviour that they may not get to see during their visit.”

The QR codes can also be scanned prior to arrival by visiting the aquarium's website. For those people who do not have smart devices, an audio tour is available on a pre-loaded mp3 player that can be bought on-site, or the tour can be downloaded from the aquarium's website.

NZ's National Aquarium gives visitors digital tours PC World Magazine New Zealand

5 Practical Ways to Incorporate QR Codes into Your Marketing Plan | BusinessNewsDaily.com

2011-12-15T10:30:00.000-08:00

Link QR codes to unique content. — While many QR codes may drive visitors to a website or catalog, one of the most effective tools is to drive visitors to special pages.

"I have seen many QR codes where people are just driven to information that they can get on your homepage. If you are a music writer and want people to see your show, use your QR code to provide information on your show, not just your homepage," Williams said.

Williams has noticed that some of the most effective types of unique content are videos or specific sales.

"I really like the pages that enhance the catalog or the direct mail piece that I received. I don't want something that takes me to the website of the catalog I'm holding. The QR code should enhance your experience," Williams said.

5 Practical Ways to Incorporate QR Codes into Your Marketing Plan | BusinessNewsDaily.com

The first RANDOM TATTOO ever!! [QR code tattoo] - YouTube

2011-12-14T17:39:00.000-08:00

The first RANDOM TATTOO ever!! [QR code tattoo] - YouTube

Mobile Commerce - Microsoft opens its 2-D bar code system to rival QR codes - Internet Retailer

2011-12-14T06:57:00.000-08:00

In a surprising move, Microsoft Corp. today announced that its proprietary two-dimensional bar code system Microsoft Tag now can generate and read Quick Response, or QR, 2-D bar codes. This could be a sign that Microsoft has seen the writing on the wall—or perhaps the QR codes on the wall, not Tags.

“They have recognized that Tag will not be able to gain critical mass at this point,” says Dan Shust, director of emerging media at interactive marketing firm Resource Interactive.

One need only look around to see that the freely available, standardized QR codes are by far the dominant player in the 2-D bar code realm. The black-and-white squares with patterns of much smaller black-and-white squares within appear on everything from magazine ads to product packages to the sides of buildings. Microsoft Tags, black squares with jagged colorful diamond patterns or images, are not much in evidence.

Mobile Commerce - Microsoft opens its 2-D bar code system to rival QR codes - Internet Retailer

How Orabrush Cleaned Up On YouTube

2011-12-12T04:29:00.000-08:00

When did you start using YouTube and Facebook to engage community?
Our real push started at the end of Summer 2009, with the help of our CMO Jeffrey Harmon. We filmed a couple videos that summer, and one of them, "the Bad Breath Test video," increased sales significantly when embedded on our site. It was also a video that got shared quite a bit. We pushed it hard using YouTube's paid search. People could get their first Orabrush free if they liked us on Facebook and subscribed on YouTube. Our audience just grew and grew with that campaign.

How Orabrush Cleaned Up On YouTube

Gizmodo and Spike TV Are Dominating CES Together

2011-12-12T04:20:00.000-08:00

Spike TV, preeminent purveyor of television manliness, and Gizmodo, your favorite gadget site, are teaming up. We're thrilled to be partnering with Spike for their marathon coverage of the biggest tech event of the year: CES. Bonus: Eliza Dushku. Yep!

Yours truly and Gizmodo bossman Joe Brown will be joining Spike's CES All Access Live team during their 5 hour blitz of technology's superbowl. The broadcast starts Tuesday, January 10, and will be viewable live on Spike TV, online on Spike.com, GameTrailers.com, Facebook, Gizmodo.com, and on both Android and iOS phones and tablets. Oh, and in Times Square. If the allure of our mugs and insight isn't enough, the lovely Eliza Dushku will also be aboard (!), along with internet amazon iJustine, Spike's Geoff Keighley, tech reporter Rich DeMuro (KTLA-TV) and writer, actress and comedienne Jessie Cantrell. Are you ready? We're ready. Get excited about TVs while watching TV. The countdown starts now

Gizmodo and Spike TV Are Dominating CES Together

Campaign takes off with the addition of iconic Bristol balloon using QR Code In Design

2011-12-12T04:09:00.000-08:00

A marketing campaign to maximise awareness of the University of Bristol, as well as that of the city of Bristol, has been extended to include images of hot air balloons, recreated in QR codes.

The success of the first ‘Discover More’ advertisement, featuring the iconic image of Bristol’s Suspension Bridge with square QR codes forming part of the bridge’s towers, won plaudits for its innovative design and saw traffic to the University’s website increase by over 350 per cent.
Now, continuing the distinctive theme, an eye-catching hot air balloon has been created with a QR code for its basket. This appeared in the Observer magazine yesterday [11 December] and will capture the attention of travellers at St Pancras for the next four weeks thanks to a billboard campaign.

QR codes are a type of matrix barcode which, when scanned on a mobile phone, can take people to a specific website. Both the Suspension Bridge and hot air balloon adverts take people to an exclusive section of the University’s website which promotes both the city of Bristol and the University.

The campaign is believed to be the first in the country to incorporate QR codes in this way and has received praise from the advertising industry.

David Alder, Director of Communications and Marketing at the University of Bristol, said: “The aim of the campaign was to raise further the awareness of the University and the city to all audiences, including prospective students. It was important that we pushed the boundaries in terms of design as a highly innovative University and city deserved a campaign that was very creative.

“Phase one of the campaign, which featured the Bristol Suspension Bridge, has been incredibly well-received and people are still talking about it. It was important that we continued to evolve the creative within the campaign, based around the innovative use of QR code, hence leading with the balloon design, which is another icon of the city of Bristol, for phase two of the campaign.”

Bristol University News from the University Discover More

QR Code Safe Sex Campaign

2011-12-11T21:58:00.000-08:00

Even though the QR Code simply links to an app I just had to let you know about this campaign because it’s just so original!

Young people in Stockholm, Sweden are among the worst in Europe at practicing safe sex but Stockholm County Aids Prevention Program and advertising agency Esther came up with a brilliant and fun campaign to promote the use of condoms (video below). At the start of the campaign free condoms were handed out with a QR Code on the packet resolving to a smartphone app download. The app measures and records the rhythm, sound and duration of sexual activity when the smartphone is placed on a bed or somewhere else, like tucked in your sock for example.

The data is uploaded to the campaign site anonymously with additional information selected by the user such as hair color, favorite music, pets etc. Users could then compare their data in the form of a graph with the average for their group. At the same time Esther were placing posters around Stockholm with amusing statistics obtained from the accumulated data, such as ‘dog owners are louder than cat owners’ and ‘glamorous blondes have an average duration of six minutes’.

Results exceeded expectations with 39% of young Stockholmers saying they were more likely to use a condom than before the campaign.

QR Code Safe Sex Campaign

Zap Crap | Mismanagement Plagues Electric Car Company « G Living | Dark Twisted Space Monkies Go Green

2011-12-07T10:49:00.000-08:00

Despite what Kermit the Frog says, it’s pretty easy to be green these days. America is loving green so much that it has almost become unpatriotic to question the credentials of anyone who claims to be promoting light-impact products. Wired.com recently took that step, uncovering unethical and probably illegal business tactics at ZAP! Corporation, one of America’s largest all-electric vehicle companies, based in Santa Rosa, CA.

ZAP! has been in business since 1991 when garage-tinkerer Jim McGreen invented electric conversion kits for bicycles. He dubbed his new company ZAP (zero air pollution) Power Systems and started looking for investors. Gary Starr was the first to write a check, and the company incorporated in 1994. Starr was a solar car pioneer who was asked to leave the company he helped to create, U.S. Elecricar — marking an ominous beginning to the company.

Zap Crap Mismanagement Plagues Electric Car Company « G Living Dark Twisted Space Monkies Go Green

QR Codes Getting More Use in Magazines | Adweek

2011-12-07T08:16:00.000-08:00

GfK MRI Starch recently released data confirming that QR codes, or snap tags, are showing up more in magazine ads.

From January to August, MRI measured more than 72,000 ads. Five percent of them contained QR or snap codes, up from 1.3 percent in the second half of 2010. And the mere presence of the codes seems to get readers more involved with the ads containing them—of those who saw an ad with a mobile barcode, five percent took a picture of it with their cell phones.

By comparison, 14 percent who saw an ad visited the advertiser's website and 20 percent of readers who saw an ad with a scent strip tried the strip. However, websites and scent strips have been around a long time and people are used to them, whereas QR codes are relatively new and may require the user to download software to access the code.

QR Codes Getting More Use in Magazines Adweek

More QR Codes In Store (And Elsewhere) For '12 12/07/2011

2011-12-07T07:38:00.000-08:00

Moreover, two-thirds of respondents said they expected mobile barcodes to drive the innovation in overall mobile marketing next year, and 80% said they believe the tactic can increase brand awareness and customer engagement. The biggest factors to consider when creating these programs: consumer demand, security and cost. But what it all comes down to in the end, Khan says, is the value of the consumer experience.

“The consumers are engaging a lot more with these barcodes,” he says. “If the consumer experience is good, you are more than likely to use the scanner more and more for other products and other engagements than if you had a real bad experience.”

MediaPost Publications More QR Codes In Store (And Elsewhere) For '12 12/07/2011

3D QR Code Block Can’t Decide If It’s a Stool or a Light - Technabob

2011-12-07T06:57:00.000-08:00

It was created by the German designer Elena Belmann using hundreds of individual wooden cubes. The main reason why she created it was to find out what a two-dimensional object would look like in 3D, and if information could be embedded into a 3D object. She also wanted to find out if the QR code could still be scanned. The answer is yes.

3D QR Code Block Can’t Decide If It’s a Stool or a Light - Technabob

SHAPE Magazine Breaks Record for Mobile Sweepstakes Entries Using a 2D Barcode -- NEW YORK, Dec. 6, 2011 /PRNewswire/ --

2011-12-06T11:20:00.000-08:00

SHAPE, the leading active lifestyle magazine for women, reached record breaking numbers in mobile sweepstakes entries using a 2D Barcode, such as a Microsoft Tag or QR Code, with its November issue Microsoft Tag campaign. Commemorating the brand's 30th birthday, SHAPE created with Nellymoser (http://www.nellymoser.com), a mobile marketing company, an interactive sweepstakes offering readers the opportunity to win close to 1000 products throughout the issue.

This celebratory campaign allowed readers to scan-to-win everything from an exercise bike to their favorite mascara, as well as other SHAPE picks featured on the pages of the magazine. The culmination of the sweepstakes was a grand prize trip to Aruba. Each time an entrant scanned an in-book code, their chances of winning the getaway to a luxurious resort were increased. This program incorporated products selected by SHAPE's editors as well as the products being advertised throughout the issue.

SHAPE readers were able to participate by downloading the free Microsoft tag reader application on any Smartphone enabling them to scan the sweepstakes logo on select pages of the issue. With close to 400,000 sweepstakes entrants, SHAPE's campaign was record breaking.

SHAPE Magazine Breaks Record for Mobile Sweepstakes Entries Using a 2D Barcode -- NEW YORK, Dec. 6, 2011 /PRNewswire/ --

RIP Aptera: Lessons For Startup Electric-Car Companies

2011-12-05T11:01:00.001-08:00

On Friday, Aptera CEO Paul Wilbur sent out an email with the news that the Aptera 2e -- the all-electric, two-seat, ultra-efficient car we’ve awaited for nearly five years -- wouldn’t be making it into production.
As the long, drawn-out story that has been Aptera’s existence finally comes to a close, what can other small electric-car companies learn from Aptera’s collapse? And what does Aptera’s failure to materialize mean for electric-car buyers?

When the Aptera 2e electric car (and 2h plug-in hybrid) were first conceived in January 2006, few mainstream automakers were interested in making electric cars. As far as most were concerned, at least in public, electric cars were far too small a niche to spend time on them.

So when Aptera went public in 2007 with the news that it planned to bring the futuristic, 200 MPGe, two-seat car to market at a price of $20,000, it attracted a lot of interest from electric and hybrid car fans who desperately wanted to drive a car that made the Toyota Prius look like a gas-guzzler.

Being one of the first companies to attempt to build a mass-market, ultra fuel-efficient plug-in car won Aptera a lot of interest and publicity. It garnered everything from a feature in Wired magazine to a cameo role in the Star Trek movie reboot.

RIP Aptera: Lessons For Startup Electric-Car Companies

RIP Aptera: Lessons For Startup Electric-Car Companies

2011-12-05T11:01:00.000-08:00

Bakon Vodka Debuts Industry's First Individually-Assigned QR Codes to New Bottles of Award-Winning Spirit - Food and Drink Digital

2011-12-04T23:52:00.000-08:00

SEATTLE, WA, November 09, 2011 /24-7PressRelease/ -- The world's first 'meat-flavored spirit', Bakon Vodka (www.bakonvodka.com), today marked another first, as they unveiled a brand new bottle design with a distinctive twist. Every Bakon Vodka bottle will now be embellished with a unique new quick response (QR) code that individualizes each bottle for its owner.

The QR code will allow the bottle to be tracked and the customer who scans the code to enter into a 'game-like' environment where they can earn badges for purchasing new bottles, trying a recipe, or passing the bottle to a friend in a new location. "It's kind of a Foursquare for products," said Bakon Vodka co-founder Sven Liden.

The social game solution was designed and implemented by Ethofy, a Seattle company focused on social marketing and sales. "While QR codes are traditionally used to take consumers to a Website or place of purchase, the Bakon team wanted a unique way to leverage the technology to give customers a fun, interactive experience," said Dan Frumin, Ethofy CEO. "Bakon customers play on their phones and share their scan history and comments on Facebook.

Social games and badges incent customers to scan and share while simultaneously giving us a deeper understanding of how customers experience our product," said Liden. The new QR coded Bakon Vodka bottles are now shipping throughout the 41 states where the spirit is currently available.

Bakon Vodka Debuts Industry's First Individually-Assigned QR Codes to New Bottles of Award-Winning Spirit - Food and Drink Digital